BOOKs Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty
This work is a guide to leveraging the advantages of building a community of commerce. It highlights case studies involving several different companies, non-profit organizations and industry consortia. In addition to examining a real-life project managed by the authors, this title covers how communities of commerce were formed, prospered, and influenced the success of thier members. The point is made that businesses organized in this way have more power and capitalization value, than stand-alones. Advice is given as to how business leaders can build these types of businesses; how to design, develop and execute a strategy of building communities in commerce.
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